Management


Management

In this course you will learn how to create a code of conduct and ethics fit for your business. Topics will include the process of writing the document and the training methods needed to fully inform your employees on how to be in compliance to your code. The course will also cover how to enforce your code of conduct and ethics, as well as understanding the multicultural considerations for multinational companies.

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Every organization should have written goals that are part of their business plan. When we set goals for an organization we achieve many things. We are able to define clear objectives for the organization. We are able to offer guidance to employees by communicating the direction we want to go towards and clear objectives that we want to be met. This course will help you create, measure and manage organizational goals.

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This course covers the process and psychology of managing change. Change is necessary for improvement, but it carries the risk of loss or possible discomfort or confusion. This course will prepare a leader to understand when change is needed, how it is likely to be received by different people, and how to successfully lead a team through the transition to accomplish the purposes of the team.

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Use effective leadership skills to bring out the best in your team. This course addresses challenges, offers solutions, and guides students through successful implementation. Gain respect, commitment, and credibility by fostering a group of motivated and distinguished personnel.

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Everyone who makes a career move deals with obstacles. Although every transition is unique, the obstacles involved are predictable. This course is about managing obstacles for a smooth career transition so you can focus on where you're going instead of what you have to overcome.

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This online course offers an introduction to the core concepts of marketing, including marketing strategies, the marketing mix, ethical and legal issues in marketing, and online marketing. You will be given the opportunity to examine marketing from multiple perspectives, from manufacturer to marketer to consumer. The student will walk away from this course with a more complete understanding of the marketing process.

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In this course, you will learn how to successfully communicate with people across diverse cultures. Gain valuable information on effective cultural norms, including topics such as microcultures, co-cultures, and group communication dynamics. Reflective exercises will help you process the information and concepts discussed in this course.

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Develop career success, whether you are changing jobs, reentering the workforce, or beginning a new career. Learn how to set goals, stay motivated, and use time management skills to give yourself a competitive edge. Delve into the fundamentals of strategic communication and learn how to be effective in both writing and presentations. Take advantage of your personal learning style and build your portfolio to achieve career success.

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Discover why consumers behave the way they do. Learn about the marketing mix, the internal and external influences on consumer behavior, how to research consumer behavior, and how consumers make decisions. Explore the post purchase process and investigate customer relationship management, where businesses can work to develop strong relationships with their customers.

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This course provides an extensive and comprehensive overview of all of the processes that go into strategic brand management. Strategic refers a forward thinking, analytical approach that incorporates both right brain (creative) and left brain (business) thinking. Branding is an ongoing process that requires a planned out series of sequential steps and determined benchmarks. Brand management is a process that happens over time, is flexible, cohesive and must remain faithful to the brand vision.

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