Can Facebook Save Your Company?

Using social media to market your business is not only important but completely necessary in the 21st century. With so much dependence online it's key to maintain a professional presence through social media channels to stay up-to-date with your customers to drive engagement and sales. 

 
One of the best tools to have in your arsenal is Facebook. Facebook is by far the most company-friendly social media site and with the constant growth of marketing and advertising platforms it's important to know exactly how Facebook can help boost your company from being virtually unknown to a corporate superstar. 
 
What easy and free (or close to free) ways can Facebook help?
 
Doing something as simple as verifying your company page brings legitimacy to the company. Facebook now allows verification for both small and large businesses with a click of a button all for free! You get a little check mark to prove your page is the legitimate one to boost your searchability factor. Check out Avant Resources' Facebook page to see what we mean. 
 
Other options include utilizing the "Call to Action" buttons and taking out a few Facebook Ads to advertise your company's events. The options are limitless and our expert Donna Gilliland recently led a stellar training course to give you all the marketing tools you'll ever need to use Facebook for your company. 
 
Click the button for more key tips on how to use Facebook for business check out the intro to Facebook Ads explained by Donna Gilliland in this week's webinar. To find out more you can purchase the recording of this training on Avant Resources. 
 

What You Need to Know About Proposed EEO-1 Pay Reporting

The Obama administration has long sought to close the gender “pay gap” – that women on average make 79 cents on the dollar compared to men.  The Administration has pushed this agenda down to the EEOC and OFCCP, which have both made pay discrimination their top enforcement priorities. Earlier today Jennifer Seda of Jackson Lewis P.C. gave a presentation on what actions employers can take in light of changes in data collection and reporting burdens from the EEOC. What information will be required to collect and report? What are the big confidentiality concerns of submitting pay data to the government? How will the EEOC and OFCCP use this data? 

We know the topics of the wage gap and confidential pay data have the capabilities to make your brain think in circles, but thanks to Jennifer and Jackson Lewis P.C. there's a handy checklist to help you remember what and how to report for the EEO-1 reporting data. 

Click the button to receive a free 5-point checklist for employer reporting from Jennifer Seda at Jackson Lewis P.C. for a little taste of this comprehensive webinar! 

Powerful Presentations

Struggling with bringing your presentations from colorless to compelling? 

 
Last week we hosted a free webinar with expert Kristina Dolan from Ecos and Snapshot Interactive. She gave her top 10 tips to take your presentation to the next level. 
 
Some handy tips and tricks she mentioned included where to find free graphics and video editing tools to bring interactivity to your presentations and even the best proven techniques for building a presentation outline. You can find all of these tips and more in a handy checklist provided with the free webinar you can still download from Avant Resources. As part of her webinar, Kristina also mentioned the benefits of using a third party to create powerful presentations instead of relying solely on PowerPoint. To see what we mean we've included a short video explaining what Ecos can do for you here
 
Click the button to download this free 60-minute webinar from Avant Resources and learn how to make a powerful presentation for yourself!